Employer Engagement Ambassadors – Unlocking Your Latent Salesforce

Mobilising Your Internal Employer Engagement Capability

As employer engagement activity becomes a part of the wider workforce, it’s more important than ever that they are equipped to maximise naturally-occurring business opportunities they may uncover every day.


Creating an employer engagement culture across your organisation is a key prerequisite for success. Although, primarily, business development teams are responsible for winning employer business, the benefits of mobilising colleagues across the organisation to identify employer engagement opportunities are enormous. Unlocking your latent salesforce may be the route to exponential growth.

Course Overview

This course is designed to enable your Trainer/Assessor, Learner Recruitment and curriculum teams to recognise additional training and employment opportunities when delivering services to an employer. Delegates will focus on adopting a business opportunity mindset and developing ongoing partnerships with the business development team to communicate and exploit potential opportunities.

The workshop would be suitable for curriculum delivery, learner services/learner recruitment and support staff – as well as leaders and managers from any part of the organisation.

Example content for workshop:

We will customise the day to your personal requirements. Some of the topics you may wish to discuss in detail are:

  • Developing a commercial strategy
  • Discuss operating models for income diversification
  • Commercial development product portfolios
  • Understand product development methodology
  • Create or review business plans
  • Using labour market intelligence
  • Manage sales team performance
  • Solution selling models
  • Recruitment and job profiling
  • Create an employer responsive service
  • Cultural alignment between business development and delivery teams
  • Build accountability; service level agreements



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